How to Create and change Custom Email Templates in Magento


Email marketing has been proven as one of the most effective tool for online business, an attractive – customized email will improve your CTR. So, how can we customize default Magento email template like change the default logo, add custom tracking number….? In this tutorial, we will go through step by step how to make custom email templates.

Step 1.

Log into Magento backend

magento backend

Step 2.

Next go to System -> Transactional Emails

transactional email magento

Step 3.

In case you’re using Magento default email template, click on Add New Template and select the template for transactional email you’d like to change. Next, click on Load Template.

You can also click on the template you are using and do copy/paste the template content to your email template

magento email add new template

Step 4.

Make the changes you would like to the new template and save the template. You can change the logo or insert blocks to this template in a similar manner to a CMS page.
Example – Changing the logo:

Now you can modify the template by adding code

For example: change logo in the email

Inserting a Magento block:

Step 5.

Now go to System -> Configuration -> Sales -> Sales Email

sales emails magento

Step 6.

Select the configuration scope that you would like to change the email template.

select store view

Step 7.

Change your current template to the new template you’ve just created and see the result

This is how your new email template looks like


As you can see from the screenshot, we have replaced the default logo for email template with our new logo, you make more design to your email template as you want and show them to us in comment sections, happy coding!

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About Author

Daniel is a Magento developer with 5 years of experience with customizing Magento extensions, Magento templates. He's main author at Magento explorer

1 Comment

  1. Thank you for sharing the tips, custom email template is needed if we want to run a successful email marketing campaign for Magento store

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