Triggered emails are essential to all online business as it can help boosting business post purchase. Follow up email can not only help store owners learn about the customers’ experiences but also encourage the future consumptions and invite customers to involve in the upcoming marketing campaigns (learn how to write a good follow up email here). Surprisingly, according to the market study conducted by Silverpop, up to 26% of the marketers do not send any post-purchase emails to their customers, which can result in the significant cart abandonment rate of 68%. Thanks for the extension developers, this dangerous rate can be recovered by the Follow-up Email extensions, which is one of the most powerful tools to drive additional sales for the store.
In Magento 2, the system of Follow-up Email allows users to create rich content triggered emails with complete features from existing templates which can also be modified without any code modification. The most noticeable feature is that the emails can aim at the right customers. Store owners are able to send the email to customers with the unique set link that navigates the buyers directly to their shopping carts without the login requirement.
Currently, there are several Magento 2 Follow-up Email extension sellers including aheadworks.com, miravisit.com, landofcoder.com, magenest.com, and amasty.com. In this article, we will review the Follow-up Email modules from three market leaders: Amasty, Miravisit and AheadWorks.
|Money Back||30 days||–||45 days|
|Support||120 days free|
$129/ 1 year
|180 days free||180 days free|
|Link to product||More details||More details||More details|
It is obvious that Miravisit is friendly for limited budget although it has complicated interface.
Magento store owners can also choose AheadWorks if they are already using extensions from this developer since loyal customers get 50% discount.
Amasty is a good choice with medium price of $299 and great support.
2. Email Templates
It is essential to have an individual approach to the buyers in case of abandoned carts since they need sending a unique customized email with the unique link to get back to their shopping carts. All the three extensions are fully compatible with the demand.
Amasty’s extension allows users to create various type of email templates to make the message very personal to the customers. there are numerous configuration options, price, product description, etc within different formats. The default cart abandonment template can be downloaded and customized accordingly.
Store owners can select any specific design and add any content to the emails. The templates are able to be edited after themes are created. HTML or text format are used in creating themes.
AheadWorks offer the most user-friendly function design. Users are expected to select the predefined template and customize them accordingly.
3. Events Management
Amasty extension is typically deigned to solve the abondoned Cart problem with tools customized for this issue. It is considered to be the most reliable solution.
Miravisit offers users with a remarkable number of events to choose for their follow-up email message. One of the most noticeable event features is obviously the cart abandonment. The events are flexible and store owners can also choose among several ready made trigger solution for the customers. The cancellation event can also be defined.
Different from the two above mentioned extensions, the aheadWorks’ version offer users with only five predefined events including Cart abandonment, Order status changed, Customer Registration, Last Customer activity and Customer birthday. Although it seems to be limited to the users, this Follow-up Email extension already covers most of the key areas.
4. Rules setup
There is an unlimited number of rules in Amasty extension for Magento 2. Multiple rules are available and Google Analytics can be involved in to measure the campaign’s effectiveness.
The rules can be set up for the email chain to identify which email can be sent to a select few of customer groups. Google Analytics can also be involved.
Flexible conditions are also offered by AheadWorks’ extension in the Conditions tab. Setting up specific conditions will help to narrow down the follow-up emails sent to specific customer groups.
5. Coupons added
Setting up coupons in Amasty is quite simple. It helps to increase the chances that customers will come back to the online store.
In Miravisit’s extension, coupons can also be easily added using predefined options.
Coupon code Generator integration in AheadWorks’ extension allows users to customize their coupons and automatically generate as well as paste their coupons into the follow-up email. However, it seems less simple compared to the two above mentioned extension version.
Amasty schedule can be set up from the Schedule tab.
Miravisit allows users to specify the time intervals, add cross-sell as well as exclude certain weekdays in the schedule.
Schedule options can be defined in the creating or editing follow-up emails process. The unlimited email chains feature is not available in AheadWorks’ extension. It is feedbacked by users that features are hard to digged in the backend interface.
That comes to the end of our review article. It can be seen that Amasty Follow up Email is a powerful and user-friendly tool. Miravisit is suitable for limited budget despite its complicated interface. AheadWorks’ follow up email extension, on the other hand, has a very easy- to-use interface and cover most of the vital areas required by online store owners. If you have any opinions on these extensions, please feel free to comment below to let us know.